Neil Patel says, “Every content marketing professional has something to say about “quality.” The word has become so used – or overused – that we’ve forgotten what it is, or even why it’s important.

I think we need to press the reset button on the quality discussion. Why? Because many content marketers:

  • Mistake what quality is
  • Focus on the wrong kind of quality
  • Misunderstand why they are producing quality content
  • Do not produce quality content at all

Much of today’s content has quality, but the quality is misguided or poorly aligned in a changing content marketing environment. I don’t pretend to set the world straight, but I do propose a series of adjustments that will make your content possess true quality and rise like cream to the top”.

How Google Judges Quality and What You Should Do About It

Content Marketing Institute

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