‘How Vine lost its edge’ – ‘Econsultancy’ Blog
Christopher Ratcliff says, “I compile a monthly round-up of the best branded Vines of the month. I’ve been doing so since late 2013, which is around half of its life.
Now here’s where’s things get brutally honest. Here’s where I let you peak behind the curtain of the blog. Prepare yourself…
The fall of Vine
The popularity of the monthly Vine round-up is waning. Significantly.
In 2013, the Vine round-ups were exceeding 5,000 page impressions a month, then in the first half of 2014 around 3,000 impressions, now they barely break the 1,000 mark.
You could argue that this is a natural drop-off. Any hip new social platform will have marketers jumping on board, keen to see how it works and eager to read any tips and advice available or see inspirational examples”.
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