‘Pew Research: Facebook Is Still Tops Among U.S. Teens’ – ‘Marketing Land’ Article
Martin Beck says, “Think the kids are no longer on Facebook? You should think again.
Facebook remains the top social media choice among U.S. teens, by a wide margin, according to a new study by the Pew Research Center.
The study found that 71% of Americans ages 13-17 use Facebook, defying conventional wisdom that the younger crowd isn’t using the social network. In fact, teens are using Facebook at the same percentage level as U.S. adults, according to another Pew Center study.
Where the kids differ is in their other social media choices. While adults look more to LinkedIn and Pinterest, teens prefer Instagram and Snapchat. Fifty-two percent of the nationally representative sample of 1,060 reported using Instagram and 41% Snapchat. Twitter (used by 33%), Google+ (33%), Vine (24%) and Tumblr (14%) were the only other social networks the survey specifically asked about”.
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