Jessica Velasco says, “The very definition of marketing is to entice customers by highlighting a product’s value for the purpose of selling that product. Marketing is supposed to make you money—not cause you to lose money.

But if you aren’t careful, that is exactly what can happen. Simple flaws in your marketing can lead to chargebacks. And there is nothing in the world of business that can drain profits faster and more pointlessly than a chargeback.

Chargebacks Explained

If you’ve been fortunate enough to evade chargebacks so far, you might not know what they are. But since very few businesses manage to avoid them altogether, you’d better understand the general idea:  A chargeback is a forced credit card refund, initiated by the cardholder and executed by the credit card company”.

Seven Marketing Mistakes That Cause Chargebacks and Profit Loss

MarketingProfs

Sharing is caring