‘The Incredible Shrinking SERP – 2015 Edition’ – MOZ Blog
Simon Penson says, “In the beginning, there were 10 results, and it was good. Then, came expanded site-links and Google’s 7-result SERP. Around the middle of 2014, we started to hear reports of SERPs with odd numbers of organic results – 9, 8, 6, 5, and even 4 page-1 results. At first, these were sporadic and hard to replicate, but they quietly expanded. This is a recent 4-result SERP for “autism speaks”:
By some counts, there are as many as 16 non-paid links on this page (not counting images), but by traditional SEO standards, there are only 4 true organic positions for which you can compete”.
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