‘The outreach imposters: SEO, content, digital and more’ – ‘Econsultancy’ Blog
Maximilian Tatton-Brown says, “Having previous talked about the important responsibility of influencers and journalists in helping PR evolve, this time I want to focus on a quite different (but quickly growing) group.
In a sense, I’d describe them as “every other bloody agency type in the universe.”
And it starts with a bubble.
The marketing sweet spot
We live in an age of marketing convergence. Whether you call yourself brand, content, influencer, communications, PR, digital marketing – it’s easier than ever to see the kind of work we should be doing.
Great audience identification + great creation + great, channel agnostic amplification/ engagement, all aimed toward strategic, measurable outcomes”.
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