‘What’s Next for Social Data Intelligence’ by Jay Baer
Baer says, “The early adopters of social listening and analytics, who first saw its value, were all communications specialists and early pioneers in digital marketing. But almost overnight, the sector exploded and went mainstream, across management silos in enterprises large and small, traditional and new. The birth of the digital native confronted corporates with a new set of challenges—and opportunities (highlight to tweet).
Today, it is more important than ever to harness the power of technological advancements in a way that empowers companies to easily create actionable intelligence from a large volume of complex social data”.
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