‘3 Steps to Close 75% More Leads and Make 47% More Money’ – ‘Business.com’ Blog
Andrew McDermott says, “You’ve got leads.
Prospective customers who want to buy.
They’ve made a beeline for your website and opted in. Some of them explicitly stated that they need your product.
Yet 75% of them aren’t buying. What gives? Why aren’t they buying?
They won’t buy because they’re not ready.
But it gets worse. According to Gleanster Research, 50% of the leads you generate are qualified, but not ready to buy right now. 25% of the leads you generate are totally unqualified; they won’t ever buy. In fact at any given time, only 25% of your leads are ready to buy, and that’s being optimistic“.
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