Jessica Web says, “In the last month or so, there’s been a big surge in live video broadcasting. Thanks to smartphone apps like Periscope, users can record live video streams and share them with their network.

For example, a friend of mine recently used Periscope to livestream an iPhone video of her walking her dog. She shared a link to the live stream on Twitter, and a few of her followers clicked through and watched her walk her dog in real time. Kind of weird, but at the same time, kind of cool.

So, why are we writing about live streaming dog-walking videos on a marketing blog? Because video broadcasting apps like Periscope (and its slightly older competitor, Meerkat) aren’t just good for silly, just-for-fun clips like that one. It’s a new tool that has a lot of potential uses for marketers like us. Twitter seemed to get the hint early on when they bought Periscope in February 2015, before it’d even launched”.

5 Quick Tips for Using Periscope, Twitter’s New Live Video Streaming App

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