‘How to Choose the Best Mobile Strategy for Your Business’ by Jay Baer
Baer says, “These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” Developing an app isn’t the right solution for everyone, so how do you determine what mobile strategy makes sense for your business?
Think about your business challenges. What processes do you, your staff, and your customers follow that could use a makeover?
Apps can do just about anything, but a mobile strategy is essential to determine how a mobile app could best serve your needs. Identify an issue or opportunity first, then think about how mobile may be able to solve it (highlight to tweet)”.
Comments are closed.
