‘The Psychology of Influencer Marketing’ – ‘Entrepreneur’ Blog
Entrepreneur team says, “Editors’ inboxes are daily flooded with marketing pitches: “Our product is unique!” “Our service is innovative!” “Our [fill in the blanks] will rock your world!”
There are so many pitches to choose from. So, the question becomes: What causes an editor to show interest? What moves one pitch to the top of the pile? The answer can be found in psychology. Fractlcollaborated with BuzzStream to apply psychological theories to the campaign outreach process. And some interesting results emerged. Below are four key takeaways to give you a more persuasive edge when you work on your next pitch.
1. People want choices.
We are offered endless options daily; even something as simple as a cup of coffee comes in small, medium and large, with additional options for cream and sugar“.
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