Dan S. Kennedy says, “Your company’s website should be a place of vast (current) information. But first and foremost, it should represent who you are and what you do. So often I see websites that are more like static brochures than dynamic, personality-driven, multimedia websites.

To be a marketing website, your site must have these 10 things:

1. Personality.

Most affluent buyers aren’t on the hunt for in-depth technical product knowledge; they’re in search of the go-to experts they can trust to make the best decisions and advise them on the best solutions. Adding personality to your website through photos, video, and your writing is about building that relationship with consumers and solidifying their belief that you’re the person who’s going to make their life easier“.

10 Things Your Website Needs If You Want to Attract the Wealthy Customer

‘Entrepreneur’ Blog

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