‘5 Social Media Marketing Metrics You Should Be Tracking’ – ‘Entrepreneur’ Blog
Aaron Agius says, “Social media can be an extraordinarily effective marketing medium, but it can also be a tremendous time sink for brands that focus on the wrong priorities.
Many marketers religiously monitor their Facebook followers, retweets and other popular social media data, but there are other metrics that are even more important that many people ignore altogether.
Miss these, and your ability to drive major performance results from your social media marketing efforts declines significantly!
There are several reasons social shares provide very little information about the overall effectiveness of your campaign“.
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