‘Click Here Or Else: The Evolution of Chain Emails’ – ‘Marketing Land’ Article
Jason Warnock says, “Do you remember those awful chain emails from the late ’90s and early 2000s? They came in three varieties: a personal survey, an email you sent to your crush or a depressing, moralistic story. You know the ones. And, regardless of their content, the end message was always the same: Share with friends … or else.
Luckily, we’ve left those emails in the past where they belong. What happened to the concept of “share with your friends” is another story entirely.
What Does This Concept Look Like Today?
Today’s message of “share or else” is far less ominous, but still highly present in the form of social media. Our newsfeeds are filled with our friends’ most delicious meals, artistic beverages, luxurious vacations and newest purchases. These messages make social media users envious enough to change their purchase behavior”.
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