‘Google Mobilegeddon is upon us’ – ‘Econsultancy’ Blog
Patricio Robles says, “Earlier this year, Google announced that it would begin using mobile-friendliness as a ranking signal on April 21, 2015.
“This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results,” the company wrote on its blog. “Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
That created an imperative for website owners: address mobile experience, or else.
April 21 is just a week away and because of the potential impact Google’s change could have, the date is now being referred to as Mobilegeddon”.
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