Jessica Lorenz says, “Do a quick Google search on “things to a/b test on a website,” scan the results for a moment, then come back and read the rest of this article.

Most of you reading this are marketers, so you know I’m taking a big risk by telling you to go do something else before you read my article.

In fact if you’re reading this now, you’re probably one of the very few who made it back from that incredibly distracting activity I had you do. Thank you. You are exactly the person I want to be reading this. The others can go on their merry way. They are not the ones who need to hear this.

I had you do that search because the Internet is full of people telling you to test things on your website such as color, button size, layouts, forms, etc. I wanted you to get an idea for what’s out there.

Now, I want you to understand why almost everyone writing those articles is wrong …

… or at the very least, missing the point”.

How Design Impacts User Experience: Reducing anxiety by infusing your page with value

MarketingExperiments Blog

Sharing is caring