‘How Marketers Brainstorm and Use Content Ideas’ – ‘MarketingProfs’ Blog
Ayaz Nanji says, “Half of all marketers say they do not have enough ideas to be successful in their content marketing efforts, according to a recent report from Kapost.
The report was based on data from a survey conducted in February and March 2015 of 377 marketers (76% B2B-focused, 20% B2C, 4% both).
Senior executives have more confidence in their company’s idea pipeline than entry-level marketers do: Some 80% of C-level staff think they have enough ideas to fuel content marketing efforts versus just 50% of coordinators/associates”.
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