‘How publishers can drive ad revenue using quizzes’ – ‘Econsultancy’ Blog
Josh Haynam says, “For publishers, being able to run on ad revenue can be a tough pursuit, but quizzes can help. Check out two very different case studies below…
On Tuesday March 16, 2015, an editor at HotNewHipHop reached out to me with a few questions about formulating a quiz.
This was the same day that Kendrick Lamar’s new album To Pimp a Butterfly came out, which I was listening to at the time.
That same Tuesday afternoon I see a post show up on my twitter feed with the text “I got ‘expert’, How Well do you Know To Pimp a Butterfly”
The quiz was from HotNewHipHop.com, the same quiz I had helped the editor with earlier in the day”.
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