Baer says, “Peter Drucker said, “Efficiency is doing things right; effectiveness is doing the right things.”

So I assume you’ve heard from nearly every content marketing blog out there how to do the right things. That’s being effective.

For example, here are some things effective blog editors do:

  1. You plan awesome content.
  2. You use a workflow to manage your team and guest authors.
  3. You complement your posts with visuals and free content.
  4. You share your content with social media”.

How to Hack Your Efficiency with an Agile Blog Planning Process

Jay Baer’s ‘Convince & Convert’ Blog

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