Kurt Wagner says, “Snapchat is making a few tweaks to its six-month-old ad business.

The company has stopped selling Brand Stories, the first type of ad it released last fall, according to multiple people familiar with the move. Brand Stories are the equivalent of sponsored stories, allowing a marketer to share photos and video content with users that aren’t following them; it debuted in October with Universal Studios, which ran a trailer for its upcoming film “Ouija.”

What’s interesting about Snapchat halting Brand Stories is that it wasn’t from a lack of interest — advertisers were still eager to pay Snapchat for the ads, according to these sources. Instead, it appears that the company is going back to the drawing board and may change how the ads look”.

Snapchat Is No Longer Selling Its Original Ad Unit, Brand Stories

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