‘How Fractl Leveraged Content Marketing to Increase its Referral Traffic 6,718%’ – MOZ Blog

Kelsey Libert says, “In October 2013, Fractl published a study on viral emotions on the Harvard Business Review. The research was picked up by several high-authority publishers, catapulted our brand’s authority, increased our brand awareness, and drove dozens of qualified leads. To our expectation, we proved that our client-facing, research-driven content marketing strategy could have the same long-term impact on our own brand. Then, we were off to the races“.

How Fractl Leveraged Content Marketing to Increase its Referral Traffic 6,718%

MOZ Blog