‘FAQ: The New Yahoo-Microsoft Deal, Explained’ – ‘Marketing Land’ Article
Danny Sullivan says, “Yahoo and Microsoft have renewed their search partnership. What’s changed? What’s staying the same? Here’s the rundown.
What Was The Old Deal?
The core of the old deal was that Yahoo had to run Microsoft’s Bing ads for desktop searches. It didn’t have to for mobile searches but largely did until last year. Unpaid “organic” search results at Yahoo were provided by Bing.
The New Deal Gives Yahoo More Control Over Desktop?
That’s right. Under the new deal, 51% of all desktop searches have to carry Bing ads. The rest can come from however Yahoo wants.
What About Mobile & This “Yahoo Gemini” Thing?
Yahoo has been able to do whatever it wants with mobile, which is defined under the new deal as both smartphone and tablet searches. It’s not clear if tablets were considered mobile in the old deal”.
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