‘Your Marketing Is Chasing Customers Away! Here’s Why.’ – ‘Entrepreneur’ Blog
Jurgen Appelo says, “I recently hired a photographer because I saw her work on social networks, and I liked it. She did not send me a message saying, “Hi, I am a photographer. I am specialized in profiling public speakers. Maybe you need my services. Can I call you tomorrow at 9:00 am?”
Last week, I found some nice lodging locations in Denmark through marketplaces such as AirBNB and Booking.com. Thank God the 10,000 hotels and B&Bs in Denmark have never attempted to email me directly to say, “If you ever visit Denmark, come to us! Can we discuss this over a phone call?”
I also bought some new shirts on Threadless because I once found their website with Google. I loved their designs, and I’ve been a fan ever since. Anyone who sends me a LinkedIn message offering me T-shirts, saying, “We are specialized in T-shirts,” doesn’t understand how I prefer to pick great vendors”.
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