‘3 Ways People-Powered Marketing Can Make Your Brand Stronger’ by Jay Baer
Baer says, “When people talk about thought leadership in business, it’s usually with some sort of public relations slant. The term itself has become a catchall that people often use to label a variety of promotional efforts—including strategic PR. And while thought leadership certainly has its place in that side of the house, it also can work really well as a marketing tool.
In marketing, we focus much of our time around gaining exposure, attracting new customers, and providing resources to existing customers. Thought leadership (or people-powered marketing, as some like to call it) can cross all these goals off your list. Here’s how.
It Humanizes Your Company
If you properly engage in people-powered marketing, you’ll end up showcasing individuals within your company as opposed to the company”.
3 Ways People-Powered Marketing Can Make Your Brand Stronger
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