‘4 Marketing Lessons From the Creator Movement’ by Jay Baer
Baer says, “If you haven’t noticed, the creators movement is in full swing, with new developments from YouTube, Snapchat, Vessel, and more. With the proliferation of text and user preference toward visual and audio-based content, the highly connected user bases of the big social networks, and trust in peers vs. companies, I have no doubt as to why the creators movement is taking off.
There are many lessons that marketers can learn about the new class of creators. We can certainly learn a lot about the type of content that is created, interacting with a community, and monetizing attention.
For me, it ultimately comes down to these four principles: Authenticity, Earned Trust, Network Economics, and Community First”.
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