Arnie Kuenn says, “Search engines take a number of signals into consideration when serving results to provide the most relevant and useful content to searchers. Though many elements of a website affect where the site’s pages rank, a website’s authority – its digital reputation as a trusted, reliable source – is certainly something that contributes to how high or low it appears in the Search Engine Result Pages (SERPs).

Because of this, improving your website’s authority can be beneficial to your search engine rankings. In addition to creating great content, consider the following four-point plan to boost your website’s authority:

1. Develop a robust link profile

Building a strong backlink profile is a close second in importance to building your website’s authority. Many website owners have the “if-you-build-it, they-will-come” mentality when it comes to building or earning links. If you create great content, you don’t need to worry about links because people will link to it and share it naturally, right? Well, yes and no”.

A 4-Point Plan to Boost Your Website’s Authority for Search Engines

Content Marketing Institute

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