‘How customer-centric is your email deliverability strategy?’ – ‘Experian Marketing Forward’ Blog
Spencer Kollas says, “As we continue to progress into 2015, it is becoming even more imperative to reassess your deliverability strategy. Historically, marketers have struggled to stay ahead of the constantly changing email delivery landscape and master the practice to ensure their messages reach their customers’ inboxes. In fact, as of January 2015, 78 percent of companies globally have had email deliverability issues in the past 12 months, costing millions in sales in the past year alone. Improving your strategy in 2015 hinges on your ability to understand how messages are being filtered and why the tactics that have worked in the past may be less effective now”.
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