‘How to Improve Email Performance by Using the Right Words in the Right Order’ – ‘MarketingExperiments’ Blog

Andrea Johnson says, “Email is more important than ever before. Consider these statistics:

70% of consumers prefer to be contacted via email, even those age 65+ (MarketingSherpa)
66% have made purchases as a direct result of email (Direct Marketing Association)
Email is nearly 40 times more effective at acquiring new customers than Facebook or Twitter (McKinsey &  Company)
However, even if you have the finest email distribution technology reaching the most thoughtfully developed and segmented email list, if the recipient deletes the email instantly, it’s all for naught. In contrast, if recipients consistently open your emails, read them and take action, you’ll see results.

That’s why knowing how to write a strong email subject line is critical”.

How to Improve Email Performance by Using the Right Words in the Right Order

MarketingExperiments Blog