‘The Unfortunate Reality Of Most Content Marketing Programs’ – ‘Marketing Land’ Article
Tim Ash says, “A marriage made in heaven — Conversion Rate Optimization (CRO) should be the perfect mate to content marketing.
People rely on Internet self-service research for their scouting when making buying decisions about many products and services. In my experience with clients, 60-80 percent of the typical customer journey now takes place unaided and online. The old days of getting a “hot” lead to your salesperson and then having them hard-close are long gone.
The expectation is that people will be able to get the information that they need, when they want it, on their terms. If that were really the case, it would be a great match for CRO”.
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