Martin Beck says, “Facebook says it’s giving people what they want — and that could result in Pages getting less of what they crave: reach and referral traffic.

Facebook announced three updates to its News Feed algorithm today and warned that the changes could cause reduced distribution for some Pages. Facebook said referral traffic to media publishers has doubled in the past 18 months, but there’s no denying that overall organic reach for business Pages has plunged.

How significant and widespread the potential drop caused by today’s updates wasn’t stated. Your mileage may vary, product manager Max Eulenstein and user experience researcher Lauren Scissors wrote in a blog post:

The impact of these changes on your page’s distribution will vary considerably depending on the composition of your audience and your posting activity”.

Facebook’s Latest Tweaks Favor Friends, Could Hurt Page Reach

Marketing Land

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