‘Get Buyers to Do What You Want: Using Temptation Bundling’ – HubSpot
Charlie Keegan says, “As a marketer, you may feel that getting anyone to buy anything at all is hard enough. What happens when you build a company entirely around something people don’t really want anyway? Maybe you sell memberships to the local gym. Maybe you provide tax services or software to help people manage their money. What happens then?
The problem isn’t that people don’t want to get fit and keep their finances under control; the problem is that most prefer Ben & Jerry’s and shopping marathons. We’ll all put off things we need in order to get the things we want. It’s just a part of life. So, how can you get around this particular part of human nature and successfully market your products and services?”.
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