‘Maximize Your Content Creation Commitment’ by Jay Baer
Baer says, “We all know it’s essential to create great (and ubiquitous) content. But the time pressures are real. Most of us—even if we have a team backing us—can’t spend dozens of hours each week writing blog posts, engaging in witty real-time banter on Twitter, sharing insightful articles on LinkedIn, and building robust online communities.
As I describe in my new book Stand Out, however, there is a solution: leveraging your investment in content creation. Even before you put the metaphorical pen to paper, think through your plan for content dissemination. As social media strategist Gary Vaynerchuk told me, “It’s not good enough to just produce long-form content; you have to put out microcontent to drive awareness to it.”
He might write a blog post about a given topic, and also create a video and an animated gif about that same topic”.
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