Deborah Mitchell says, “As a business owner, you know the importance of social media as a way to make a connection between your business and customers. Whenever potential clients are looking for a new product or service, they generally start their search on social media, not only to learn more about your brand, but also to see what others are saying about a brand or business.

While more companies are creating social media strategies in their marketing, not every strategy is effective.

If you want to guarantee a more effective strategy, Caitlin Burns, a New York-based business strategist for media companies, has outlined a few social media tactics for brands to definitely use and ones to avoid”.

4 Do’s and 4 Don’ts for Businesses Using Social Media

‘Entrepreneur’ Blog

Sharing is caring