Bella Wu says, “When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. While those emails are certainly a very important part of a healthy marketing strategy, there’s another type of email that can be a powerful addition to your mix: transactional emails.

What is a transactional email? U.S. law defines it as any email with a primary purpose “to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender.” Some common examples include receipts, event confirmations, welcome emails, terms of service changes, account information — the list goes on. They come with valuable real estate and a captive audience, which can be used creatively to turn the end of one transaction into the beginning of the next.

We know you love a good inspirational roundup, so we dug through our inboxes to find some standout examples of transactional emails. Not only have we collected these emails, but we’ve also dissected them to figure out what makes them truly great”.

Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples

HubSpot

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