Thomas Stern says, “The key to any successful marketing strategy is to measure the results of a campaign to identify trends and improve ROI. It is important to start by setting measurable goals that hold teams accountable for meeting objectives and understanding the significance behind the data.

By creating a process structure that carefully monitors data, brands can adjust campaigns based on obstacles and opportunities discovered through analysis and improve conversion rates.

Below are some of the key metrics your brand should be monitoring to ensure it delivers an experience that engages users and drives ROI”.

Measure Me: The 10 Must-Track Data Points for Digital Marketing ROI

Business.com

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