‘How Guided Search Is Changing Pinterest’s Business’ – Re/code
Carmel DeAmicis says, “Last week, Pinterest* celebrated the one-year anniversary of Guided Search, a feature that helped move the site beyond its “social scrapbooking” roots.
The company says that the search tool increased user queries by 30 percent. It’s become particularly popular among men, who use it to surface content that’s harder to find on the traditionally female site.
Essentially, Guided Search prompts users with words that other people often search. For example, if you type in ‘recipes’ it may suggest followup words like ‘healthy’ or ‘quinoa.’ After you choose a few of those guided words, the site serves up a cascading page of pictures — or “pins” in Pinterest-ese — that match what you’re looking for. The imagery offers a search experience that’s very different from Google — it’s about visual perusal instead of hunting down specific information“.
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