Martin Beck says, “Earlier this month, Twitter started displaying more context about trending topics for mobile users of the network. This week, the company is moving the experience to the web, gradually rolling out the feature on Twitter.com.

Not everyone is seeing the change yet, but those who do are being presented with a description for each of the trending topics in the left-side bar. In some cases, there’s also information about when a topic started trending and number of tweets it has spawned“.

Twitter Is Rolling Out Trends With Descriptions On The Web

Marketing Land

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