‘How to Do Paid Promotion on Twitter the Right Way’ – Content Marketing Institute
Chuck Frey says, “If you avoid Twitter’s paid promotion tools in your marketing campaigns because you believe they’re too expensive or complex, it’s time to rethink that opinion. Twitter’s affordable, well-designed promotion tools can help your brand generate leads, build an audience, and amplify your content – no matter the size of your company.
What makes Twitter such an attractive channel for paid promotion? First, its 255 million active users send more than 500 million tweets a day. No matter what industry or market you serve, chances are your audience has a presence on Twitter“.
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