Alesia Hsiao says, “There is no doubt that “sex sells” is one of the most familiar phrases in marketing. With major brands benefitting from using sex appeal in their marketing campaigns for decades now, risque imagery that was once considered to be taboo or pornographic decades ago can now be found splashed across magazine pages, TV screens, websites, billboards and other marketing channels.

While there have been many discussions about sexuality and ethics in advertising, it does not change the fact that using sexualized marketing has been very successful for countless brands, and will continue to be for a long time to come“.

Between the Sheets: Getting to Know Sexualized Marketing Better

Business.com

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