‘How Podcasts Can Attract Leads and Drive Sales’ – ‘Entrepreneur’ Blog
Mitch Meyerson says, “The proliferation of smartphones and other mobile devices with broadband connections has made podcasting an ideal channel for claiming the attention of targeted prospects and getting them to buy from you.
But things have changed: It used to be that by simply launching a podcast, you’d attract an audience. So few shows existed that listeners happily subscribed to any quality show related to their interests. Today, the selection has grown significantly. But don’t let that scare you away from podcasting. There’s still plenty of opportunity to create a popular show. If you spend a little time crafting a show that’s truly unique, you’ll already be ahead of 90 percent of the podcasts available in iTunes“.
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