‘How to Create a Transparent Marketing Strategy’ – ‘Business.com’ Blog
Kristin Hovde says, “Being transparent in your marketing campaign will bring you closer to your customers. It will take down the wall separating the two worlds and will allow your customers to get to know you and your company better.
Transparency is not only about letting your customers get to know you better, it’s also about not hiding any information from them that may help them determine whether or not they want to do business with you.
A report by Forrester stated that the three qualities that every successful B2B supplier possesses are clear full pricing, evident inventory, and information on the company processes, which are all directly related to transparency“.
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