Business.com team says, “Why is follow-through important in a sport like golf? Well, a physicist will tell you that it improves momentum, which essentially means the ball goes further when you hit it and lands where you want it. Same thing for business.

You’ve made the initial sales call, now you need to follow up to continue the momentum and land the sale. Trouble is, about 70 percent of leads generated by marketing departments are not pursued by sales representatives, according to a University of Pennsylvania study. When you consider that a study by the Association of Sales executives, as reported in BusinessKnowHow, shows that 81 percent of all sales don’t happen until the fifth contact or later, lack of follow-through means lack of sales“.

Circle Back Like A Serious Pro By Automating Sales Follow-Ups

Business.com

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