Glen Hartman says, “If you think extending the customer experience through a range of digital channels is only for B2C companies, think again.

Consumer shopping habits are spilling over to what business customers are expecting today, a trend that significantly ups the ante for B2B suppliers to build their multichannel commerce capabilities

This is no mean feat, but B2B companies have begun to take up the challenge.

According to research, eight out of 10 business suppliers acknowledge that having a multichannel strategy is critical to their company’s long-term success.

Eight out of 10 are also either in the process of implementing or upgrading their ecommerce suites“.

How to build an effective B2B multichannel commerce platform

‘Econsultancy’ Blog

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