Adrienne Erin says, “You’ve decided to attend a conference. Whether it’s a professional, industry-based conference or more of a local event, the opportunities for social engagement and increasing your brand’s reach are endless. However, without the right preparation and focus on social media, your efforts are likely to fall flat.

Follow the tips below to make the most of social media at the next conference you attend.

Get Your Accounts Straight

Setting up accounts right before or during a conference won’t exactly help in increasing your brand’s reach. Instead, social media should be a priority at all times. If it’s new to you, try to start at least a few weeks out.

Get to know your target market and where they spend their time. Likewise, pay attention to others in your industry and look at what they’re up to online. Start accounts on these networks or revive old accounts“.

Make Some Noise: Making the Most of Social Media at Conferences and Trade Shows

Business.com

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