Jordan Kretchmer says, “Surprise! Facebook announced another round of updates to its News Feed algorithm last week. This time the social media giant is setting its sights on promoting content from friends over posts from brands and publishers.

Facebook called it “balancing content from friends and Pages,” but for the brands and publishers that depend on Facebook for referral traffic, it’s hard to see the balance.

Over the past two years, Facebook’s algorithm has chipped away at the number of people that a brand or publisher can reach organically (without paying for it). It started getting bad about a year ago, when the average unpaid brand post (for large pages with more than 500,000 Likes) was only seen by about 2 percent of that brand’s fans. But today that number is potentially plummeting even closer to zero“.

At The Mercy of Facebook’s Algorithm? Don’t Hate The Player, Change The Game

Marketing Land

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