Mark Gadala-Maria says, “Starting an inbound marketing strategy from scratch is not always easy, but it’s absolutely vital to every business, regardless of what you do. When done effectively, inbound marketing can be a powerful sales/growth driver.

Creating an effective strategy is no small task—it requres creativity and ingenuity at many levels of the process. The good news is that there is a recipe for success, and it all starts with content. Content will be the driving force behind your company’s social strategies, search strategies and authority building strategies.

Understanding Your Target Audience

Before we define the content strategy that will guide our inbound marketing endeavor as a whole, let’s start with the basics. Who is our audience? An often overlooked and important first step is determining exactly who you are marketing to and tailoring our content to fit their needs, wants and desires“.

Baked to Perfection: Creating an Inbound Marketing Strategy From Scratch

Business.com

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