‘How to use social media to build a teaser campaign’ – ‘Econsultancy’ Blog
Kasia Piekut says, “Consumers have moved beyond traditional forms of engagement and they have much higher expectations towards brands to amuse and entertain them.
Marketers are taking notice of this by going beyond the traditional and merging creativity with social media.
Due to the limitations in evaluating the return from traditional teaser campaigns, ads and print are being modernised and moved over to social.
Here, real-time communication is allowing brands to build momentum through organic social interaction by getting others involved in the conversation and the process of sharing.
As you will see in the examples below, some of the campaigns of the year couldn’t have happened without social media“.
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