Nina Zipkin says, “An integral part of your business success is reaching customers through inventive and comprehensive social-media marketing campaigns.

Here are some tips to help build up your following and your brand.

1. Make your tweets stand out.

If you don’t want your posts to get lost in the Twitter stream, make sure to include an image, related link or even an emoji to separate your missives from the torrent of other tweets.

2. Express yourself with longer posts.

If you feel limited by Twitter’s 140 character count, feel free to expand on a point with posts on platforms like Tumblr, Google+ and LinkedIn“.

The 11 Must-Use Social Media Strategies to Expand Your Brand

‘Entrepreneur’ Blog

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