‘The Next Phase in Personalization? Video Marketing’ – HubSpot
Jami Oetting says, “When I was young, I would scour the store shelves and the rotating displays looking for key chains, mugs, and other cheap novelties with my name on them.
I was still too young to understand the idea of mass production. I thought that if I searched long enough, eventually I would find a match. A token with my name on it — assumingly made for me — was something special.
People are drawn to things that are specifically tailored, targeted, and customized for them. And that’s why personalization tactics are so effective — a brand uses the information you have given it to create a unique and relevant experience.
This experience has been mostly text-based, but Andrew Angus, founder of Switch Merge, is marrying personalization and video marketing to create a powerful combination“.
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