‘The Current State of Data-Driven Marketing’ – HubSpot
Carly Stec says, “There’s an old business adage that says, “You can’t manage what you can’t measure.”
In other words, it’s impossible to know what’s working (and what’s not), if there are no defined metrics to judge success.
While the vague “catchall” approach to marketing used to work for some businesses, the push for data-driven marketing initiatives comes as a response to the consumer’s demand for more personalized experiences.
According to a study by Janrain, 74% of online consumers admitted that they get frustrated with websites when content appears that has nothing to do with their interests“.
Comments are closed.
